Not all social media outlets are the same…
I’ve recently notice something that I have been guilty of…posting the same things on Instagram and Facebook. I realized my mistake when I looked Gary Vaynerchuk’s Instagram and Facebook pages. He doesn’t duplicate, but rather uses the two different platforms in very different ways.
Go look and tell me what differences you are seeing.
No two platforms are the same.
Business is no different than two gladiators fighting.
Business is not polite.
Like any sport or competition, there is a winner and a loser.
What separates the winners from the losers, is strategy and an edge.
Do you have an edge?
Do you have business strategy?
It’s all in how we think. “Oh, I hate my job. I don’t like my boss. I would rather be doing something else.” You have heard it before, if not in your own head, from someone else.
The reason for this negative self-talk is because most people don’t have a plan to get to the place they want to be. We live in a country where we can obtain knowledge and change paths all in an afternoon.
Here are some things to do:
- Become self-aware – accept your weaknesses and recognize your strengths.
- Read – read something each day that helps you gain knowledge and get to where you want to be.
- Build a plan –write down the steps you need to take in order to get to what you truly want to do.
- Implement your plan – work your plan at night between the end of family time and 1 AM. If you want something, time is not a factor.
Quit wanting to fail and become the success you see in your soul.
Social media – Facebook, Instagram, Snapchat, and LinkedIn. We know what they are. We are told they are the future of marketing. But, does a CPA get a measurable return on her investment by marketing on Instagram? Or does a clothing boutique gain customers by marketing on LinkedIn?
Not all social media marketing is great marketing. As business owners, we want our advertising dollars and our time to have a measurable return on investment. Yet, you may not be spending enough time researching where to spend those dollars. I came to this conclusion during the last quarter of 2016. I use both Facebook and LinkedIn to market my services. Looking back, I spent an equal amount on each platform. But, after examining 90 days of results, LinkedIn is blowing my Facebook efforts away! My LinkedIn efforts are generating an average of five prospect appointments a week compared to my Facebook efforts…ZERO in 90 days! But, aren’t my Facebook efforts building brand? Maybe, but could I be more strategic with my Facebook advertising? Could I spend less and achieve the same branding as before or better? I believe so.
So, I’m redistributing my efforts toward LinkedIn. I am going to focus 80 percent to LinkedIn and 20 percent towards Facebook. With Facebook, I’ll reduce my advertising spending and be more strategic by focusing on specialized “interest” groups. I believe I will see greater results with this approach.
I believe everyone deserves a shot the life they want to live. As a financial advisor, my job is to help you build wealth. Let me help you grow your business and become more financially secure.
We as business owners can get tunnel vision. We are so focused on the original idea that we can’t see that the business landscape has changed or is changing underneath us.
It’s a 50/50 chance that our ideas will work. It is difficult to eliminate the people or processes that are weakening the potential for success.
It is critical to recognize when to cut our losses and move on to an idea or process that works better.
Don’t be blind to the facts around you. Be observant. Be aware.
Resources – if you have them, use them. If you don’t, get them.
The greatest advantage we have today over previous decades is our resources. Today we have access to an abundance of information. So many people are now easily accessible via email, social media, or by picking up the phone. It is the use of our resources that will generate new highs in our life.
P.S. I am a licensed Financial Advisor who has owned several companies. My intent is to help you by sharing my knowledge and getting you to where you want to be. I’m a resource. Use me.
BE BOLD. BE BRASH. BE STRONG…it’s what I tell myself each morning. It’s what I say to myself before I meet with you. It’s not to dominate you, but rather to be the best I can be for YOU. I’m a believer that whatever I tell myself, I will live. I’ll give you an example. I ran track from sixth grade until freshman year in college. I never told myself I was the one to beat. I never told myself that I would be the state champion. And in the end, I wasn’t. Instead, I told myself that I was the number three man. And I was. If I had just told myself that I was number one maybe I would have been.
I came to this conclusion after focusing on my self-awareness for the past seven years. It’s all in what you believe. Change your thinking, change your actions, and you can change your life.
Be Bold. Be Brash. Be Strong.