The Difference Between What You Say and What Your Client or Customer Hears

The Difference Between What You Say and What Your Client or Customer Hears

languageHow many times a month does your spouse misinterpret what you said? How many situations have you been in when somebody says something and you know good and well that they meant something else entirely?

The power of words has become so overlooked that what we are saying or meaning to say is being translated in completely different ways. I will give you an example:

Which of the following do you think is the more effective way of stating these ideas?

Long-term strategy or Recovery strategy?

Knowledgeable or Experienced

Straightforward fees or Transparent fees ?

Here’s what my research has shown to be more appealing to the customer/client.

Long-term strategy or Recovery strategy ?

– Long-term strategy

Knowledgeable or Experienced

– Experienced

Straightforward fees or Transparent fees ?

– Straightforward fees

In the end, choosing our words wisely can influence a client/customer to buy or to leave empty-handed….Choose your words wisely, young Jedis.

Best regards,

Trent

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