Time is the only form of measure that we exist.
Without time we don’t LIVE.
Recently I was inquiring about trading in my car due to the amount of mileage I keep adding to it each month. I still want the same brand, model and so on. I just need to upgrade my seats do to my lower back issue. While in Destin, I stopped by the dealer and told them my story and asked for a trade-in quote. They said they could accommodate me and would let me know what they could offer and give me a call when the have a price. While I was there they told me about the new version of my car model that they have coming in in 3 weeks. I said I was interested, just give me a spec sheet and price and I’ll look over it and let them know what I want to do.
Now I think I am pretty clear…1) sell or trade my old car 2) buy the same model 3) just give me the facts. Now, I understand that the procedure is to get you in the seat and hard-sell you. BUT, in this case there is no sale to be made. I’m sold! I’m going to do this! What do I get from the sales guy via text? Come on in in the next day or two and we can sit down and talk about it…WHAT?
I had dinner with a friend a couple of weeks ago. My friend brought a friend of his with him who owns a specialty clothing store. We were all talking about the economy and potential recession and my friends friend makes this statement…”I could survive a two-year recession by living on the income of eight of my top clients.” I looked over to him and asked flatly, “HOW?!?!” He explained that Steve Jobs wrote about it in his last book…It’s all about “Time”. Respect a persons time. He went on to say if you can demonstrate to the client you respect and realize that TIME is valuable to them and tailor the relationship to that fact, then they will be customers for life.
If you are wanting to provide a service or product to a higher clientele, focus on their time and you will win customers. Don’t waste your time and never waste their time.